WE consider it our job to research as many UK and International charities as we can to add to the site. Of course, it goes without saying that any forward-going anything ought to have something good to offer. We often talk or write about how we want to help charity-givers to choose, and we have made it part of our aims that smaller charities should get equal exposure to the bigger, more well known charities. However, whilst we hope that you think this is mighty fantastic, we rarely talk about why it is so good for charities to be listed on our site. So, because we at Which Charity like to make everything clear and exceptionally simple as per our slogan, I think I ought to show you what benefits we believe our website offers to charities alone.
First off, like any site listing other links, you will have an increased exposure to potential supporters. As Which Charity grows, with more on our site and with a name which is known more widely, this exposure will only increase. Unlike some other sites, ours is free, both to charities and to potential supporters. There is no membership requirement and no minor access to a new user of the site. This means that any user is able to access all the information we have available (except for personal information such as page rankings) about an individual charity, without having to spend any prior time filling in online forms. Your charity will be viewed by any one who wants to know about it, and that, we believe, is very good.
Now it may be so that you visit our site, realise that we are still fairly new, and think that you might just wait until we are bigger and more well known before you allow your charity’s information to be published with us. Well, let me tell you why there is no need to wait. For starters, and no doubt you will hear us repeating this endlessly, we like to think that our system is simple, very simple; in fact, we aim to make it so simple that my mother, computer illiterate asides from emailing, could do it! In this case, not only can the tech-savvy, frequent internet browsers like the majority of my age group, find you, but so can the grandparent who loves giving to charity but has recently become lost in the vast abundance of choices and is looking for a new way to choose. Plus, because the system is so simple, you can be found in seconds.
Under our aims, on our About page, we have put: We aim to be the simple site that puts more detail in your choices. Fulfilling this, we write a detailed, well-researched paragraph about your charity and then ask you to confirm that it’s correct and all okay. We also provide categories and sub categories of who, exactly it is that your charity helps, and our ‘ways to give’ categories mean that people will think about how they really want to give, offering them more choices with less hassle.
But no site is complete without a promise of what will come, and this is where Which Charity is about to get hefty (without undermining simplicity, of course!). Our refurbished blog, sitting right here, is soon going to be hosting some highly informative articles, possibly about your charity. We want to hear about the work that charities, organisations, and other websites are doing, and we want to write about them. So whether you’ve had a brilliant success or a worrying failure which you need help out of; whether you have a thousand extra supporters or a thousand less, if it’s something incredible, or something different, or if it’s just something ordinary but it’s your worthwhile cause, we want to write about it. We will only write about charities or charity-related sites listed on our site, and looking at some of these, here are some examples which may be contacted soon: Born Free is this year celebrating it’s 25th birthday, with many promised celebrations; Grameen Alo has just been added to the site; Doris Banham Dog Rescue have pulled through a financial crisis with many impressive changes; Pandas International were one of the first charities to get back to us when we launched last year and are included in our promotional videos, along with several others – and so on with the examples. We will generally be contacting you asking if you’d like your charity to be written about, and whether you have anything specific you want us to say, but we may contact you about individual stories which we would love to include. We will also be subscribing to your newsletters so that we can keep informed about your work. It would, however, be even better if you could contact us about something that you want written about, and we would absolutely love to do this.
Knowing about the work that charities on our site are doing and writing about them is something which we think makes Which Charity unique, without making it exclusive, and we have been busy thinking of further ways to keep you involved with the facilities of our site, and for us to stay in contact with you about how ‘well’ your charity is doing on our site. One of these ideas which we are going to put into action in the near future is ‘Click & Comment Updates.’ This is something which we will ask you about, and whether you want to opt in or out of it. If you agree to it, we will email you at regular intervals (most probably monthly) with stats about how many times your page on our site has been visited. In addition to this, we will send you updates about comments which have been posted. The comments are a system on every charity’s page on our site, where any one can write a comment about a charity and post such things as: news; experiences of working for it; experiences of fundraising for it; opinions about its work, and so on. Every comment is moderated and so must first be approved by myself or another member of the Which Charity team.
This comments system is a unique way of recieving feedback from supporters. Use this system to your advantage by interacting with supporters and the benefits will show.
We hope that these benefits will make a difference to your charity and that we can continue to provide the most simple and friendly method of charity choices to supporters, and the most beneficial service to charities, organisations, and charity-related websites.
I really hope this article explains everything properly! Feel free to contact me or another member of the Which Charity team if not.
Which Charity – Simplifying Your Charity Choices
…and helping out the charities!
