Which Charity

Our Aims

• Charity giving should be made easier and supporters should be able to connect with the cause they are giving to.

• We aim to be the simple site that puts more detail in your choices
  • Search: categories/subcategories, ways to give, random generated
  • Read: individual charity descriptions, comments and blog posts
• The smaller, less well known charities should have equal exposure to the larger, better known charities, when they are presented to the public.

Why?

• There are a vast number of charities out there, many of which are very similar. This makes it near impossible to choose between them without a real understanding of their differences.
• When people do not know why they are choosing a charity - except for the fact that they know of it - they are not truly, we believe, connecting with the cause.
• Encouraging people to see that there is not one cause for one charity and that they can find a charity close to their heart easily, through our site, will help them to connect.
• Which Charity believes that the public should have equal exposure to the larger and the smaller charities because the smaller ones cannot always afford to advertise.

Who are we?

• We are a group of students entering university level/gap year level, but are engaged with this project long-term.
• Which Charity was born out of ideas which later formed our aims and the facilities you can now use on our site.
• As students, we are volunteering to do this project and therefore we are a non-profit website. Please see our disclaimer for more information.

With thanks to:

Born Free
Water Aid - Marco Betti - 2007
Pandas International
Border Collie Trust
Rainbows

for allowing us to feature their charities in this short promo video.